Social media shares of content, videos, and images result in increased visibility, traffic and relevancy in search results within social media networks as well as search engines (Google, Yahoo, etc.).

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All big B2B markets use at least one of the following social media sites Facebook, Twitter, LinkedIn, YouTube and Instagram. Social media marketing is effective because it reduces marketing spends, humanizes” brands and encourages conversions. Social media marketing focuses on providing users with content they find valuable and want to share across their social networks, resulting in increased visibility and traffic

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Social media shares of content, videos, and images also influence Search Engine Optimization (SEO) efforts in that they often increase relevancy in search results within social media networks like Facebook, Twitter, YouTube, and Instagram and search engines like Google and Yahoo.

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