Make your shop to a centre of interest:
Obtaining regional visibility External perception
If your shop is designed in a modern way, the customer also assume that the offered products are modern, too.
Create attention! Your shop should stand out! Use colours, which suits to your shop and offers products. If possible, place an eye-catcher on the outside of your shop. Potential customers could be inspired to enter your shop!
Regional visibility: signs, flags, illuminated advertising:
A sign with a hint, that your shop is nearby or that the entrance is
straightforward. Use also colours which will draw the attention to the focus.
The text should be very short. You can also use an eye-catching product of your product line.
Sticking your own cars is a simple and effective form of permanent advertising.
Simple and effective long-term advertising with low costs
Low – Medium – High
If you have a car, which you use daily, it would be worth to foliate it.
On the vehicle should state:
• Name and contact opportunities
• Picture of your product
Own business cards with pictures:
People are better remembered with pictures!
On your business card should be printed:
Company name and logo
Last and first name
Address (address of the shop)
Telephone number Important!
Website contact details
Short overview about the product range
On your visit card there should be a picture of your products!
Writing paper, invoices etc.:
The company colours, the font, the logo or especially the design of the company should be used in all media and publications at all time. Use it always in the same form, colour, position and size.
Consider the following:
Layout: clearly wording, pleasant, consistently
Wording: friendly, heartily, clear statements
Personality: your documents may display your personality
Structure your invoices clearly. Important data must be on the invoice like date, invoice number, bank account information, tax number, etc.
Please consider: In each country exist different requirements!
You sold a product recently and sent out an order confirmation via mail use this action to advertise for special events, like discount campaigns, special offers for Christmas, markets, open door days etc.
This is low effort for customer care/customer acquisition. Generate a monthly e-mail newsletter to all existing customers for example to “what is new in your product range”.
Newsletter per E-mail:
You are planning to release a new product or design? Or you would like to advise something to your customer base? Write a newsletter! You can define by yourself, how often you will send it out. It may be good to send it monthly, quarterly- or half-a-year. Not too often! You could scare your customers off, if you overload them. Write some nicely words in it and make some advertisement for your products, make a link to your website and your online-shop. To be able to send out a newsletter, it would be best to have a customer database with e-mail addresses. (Read below create a „Customer database “)
Create a customer database:
Store addresses, e-mail addresses and notes for example birthdays to send out birthday wishes or newsletter programs to your existing customers. Request for customer’s satisfaction after an order. Stay present and remain in discussions with each other. You can create a customer database with Excel or Access or you can use a special software, which you may have to buy, you can provide excellent customer care.
Quality SEO can get a website to a higher position in search results. The goal is to attract visitors (potential customers) to the website and gradually increase the number of such visits. SEO is not charged by search engines. Working on SEO mainly includes understanding website users, analyzing keywords, improving the website in terms of content and technology, and obtaining natural backlinks.
With the right SEO settings, the website ranks in the top positions in search engines, thus increasing the chance of clicking and browsing the website / offer
SEO is free
Challenging setting the right keywords
Relatively long onset of effect
SEO is “For free”, but setup costs money
A traditional and centuries-proven marketing tool is whispering or recommendations from those who have personal experience with the product.
In today’s world of social networking and online, WOM is also spreading online through solicited and unsolicited reviews. These can be positive, but also negative. Therefore, it is necessary to pay increased attention to customer care, which will also deal with possible dissatisfaction, which it is trying to turn into positive.
A very effective tool with zero costs
Faster dissemination of negative experiences
Projects combining a product with a non-profit theme, usable throughout society, civic and media interesting. The results are visible after systematic work and a long time, but they are permanent.
Great communication benefit
Long time run